Mail Solutions

Resources & Support

Glossary Of Terms

Glossary Of Terms

We take great pride in making our clients feel confident about their jobs during the production process. To help you gain a better understanding of what’s happening to your project, we’ve compiled a glossary of terms that we commonly use in our industry.

A B C D E F G H I J K L M N O P R S T U V W
  • AC

    Author's Correction

  • Accordion Fold

    A type of paper folding in which each fold runs in the opposite direction to the previous fold creating a pleated or accordion affect.

  • Art Work

    Any materials or images that are prepared for graphic reproduction.

  • Author's Alterations (AA's)

    Changes made after composition stage where customer is responsible for additional charges.

  • Banker's Flap Envelope

    Also called wallet flap; the wallet flap has more rounded flap edges.

  • Banner

    The primary headline usually spanning the entire width of a page.

  • Basic Size

    This term refers to a standard size of paper stock; even though the required size may be smaller or larger.

  • Basis Weight

    Basis or basic weight refers to the weight, in pounds, of a ream (500 sheets) of paper cut to a given standard size for that particular paper grade.

  • Bearoff

    The adjusting of spacing of type in order to correct the justification.

  • Bimetal Plate

    A plate which is used in long print runs; the printing image is copper or brass, and the non-printing area is aluminum or stainless steel.

  • Binder's Board

    A heavy paperboard with a cloth covering that is used for hardback binding of books.

  • Binding

    Various methods of securing folded sections together and or fastening them to a cover, to form single copies of a book.

  • Bleed

    Extra ink area that crosses trim line, used to allow for variations that occur when the reproduction is trimmed or die-cut.

  • Blow-up

    Any enlargement of photos, copies or line art.

  • Body

    The main shank or portion of the letter character other than the ascenders and descenders. Also: A term used to define the thickness or viscosity of printer's ink.

  • Bond

    A grade of durable writing, printing and typing paper that has a standard size of 17x22 inches.

  • Bounce 1

    A registration problem, usually on copiers, where the image appears to bounce back and forth. A bounce usually occurs in one direction depending on how the paper is passing through the machine. This is usually accented by card stock (especially if it's over the machine's spec). When a customer refuses a job for whatever reason.

  • Brace

    A character " }" used to group lines, or phrases.

  • Brochure

    A pamphlet that is bound in booklet form.

  • Camera Ready

    A term given to any copy, artwork etc., that is prepared for photographic reproduction.

  • Caps & Lower Case

    Instructions in the typesetting process that indicate the use of a capital letter to start a sentence and the rest of the letters in lower case.

  • Casing In

    The process of placing in and adhering a book to its case covers.

  • Coated (Paper)

    Paper coated with clay, white pigments and a binder. Better for printing because there is less picking.

  • Coated Stock

    Any paper that has a mineral coating applied after the paper is made, giving the paper a smoother finish.

  • Collate

    To gather sheets or signatures together in their correct order. (see Gather)

  • Commercial Register

    Color registration measured within plus or minus one row of dots.

  • Composition

    The assembly of characters into words, lines and paragraphs of text or body matter for reproduction by printing.

  • Contact Print

    A print made from contact of a sensitive surface to a negative or positive photograph.

  • Contrast

    The degree of tonal separation or gradation in the range from black to white.

  • Copy

    Refers to any typewritten material, art, photos etc., to be used for the printing process.

  • Copyboard

    A board upon which the copy is pasted for the purpose of photographing.

  • Cover

    A term describing a general type of papers used for the covers of books, pamphlets etc.

  • Crop

    To eliminate a portion of the art or copy as indicated by crop marks.

  • Crop Mark

    Markings at edges of original or on guide sheet to indicate the area desired in reproduction with negative or plate trimmed (cropped) at the markings.

  • Curl

    Not lying flat and tending to form into cylindrical or wavy shapes. A term to describe the differences of either side of a sheet relative to coatings, absorbency etc.; the concave side is the curl side.

  • Cut-off

    A term used in web press printing to describe the point at which a sheet of paper is cut from the roll; usually this dimension is equal to the circumference of the cylinder.

  • Cutter

    Machine for accurately cutting stacks of paper to desired dimensions...can also be used to crease. Also trims out final bound books' top size (soft cover).

  • Cutting Die

    Sharp edged device, usually made of steel, to cut paper, cardboard, etc., on a printing press.

  • Cyan

    A shade of blue used in the four-color process; it reflects blue and green and absorbs red.

  • Delete

    An instruction given to remove an element from a layout.

  • Density

    The lay of paper fibers relative to tightness or looseness which affects the bulk, the absorbency and the finish of the paper.

  • Density

    The degree of tone, weight of darkness or color within a photo or reproduction; measurable by the densitometer. Reference, densitometer.

  • Die

    Design, letters or shapes, cut into metal (mostly brass) for stamping book covers or embossing. An engraved stamp used for impressing an image or design.

  • Die Cutting

    A method of using sharp steel ruled stamps or rollers to cut various shapes i.e. labels, boxes, image shapes, either post press or in line. The process of cutting paper in a shape or design by the use of a wooden die or block in which are positioned steel rules in the shape of the desired pattern.

  • Die Stamping

    An intaglio process for printing from images engraved into copper or steel plates.

  • Digital Proof

    Color separation data is digitally stored and then exposed to color photographic paper creating a picture of the final product before it is actually printed.

  • Dot

    The smallest individual element of a halftone.

  • Dull Finish

    Any matte finished paper.

  • Dummy

    A term used to describe the preliminary assemblage of copy and art elements to be reproduced in the desired finished product; also called a comp.

  • Duotone

    Color reproduction from monochrome original. Keyplate usually printed in dark color for detail, second plate printed in light flat tints. A two-color halftone reproduction generated from a one-color photo.

  • Duplex Paper

    Paper which has a different color or finish on each side.

  • Electronic Composition

    The assembly of characters into words, lines and paragraphs of text or body matter with graphic elements in page layout form in digital format for reproduction by printing.

  • Electronic Proof

    A process of generating a prepress proof in which paper is electronically exposed to the color separation negatives; the paper is passed through the electrically charged pigmented toners, which adhere electrostatically, resulting in the finished proof.

  • Embossed

    A method of paper finishing whereby a pattern is pressed into the paper when it is dry.

  • Embossing

    To raise in relief a design or letters already printed on card stock or heavy paper by an uninked block or die. In rubber and plastic plate making the process is usually done by heat.

  • Enamel

    A term that describes a glossy coating on paper.

  • Endsheet

    Attaching the final sheet of a signature of a book to the binding.

  • Engraving

    A printing process whereby images such as copy or art are etched onto a plate. When ink is applied, these etched areas act as small wells to hold the ink; paper is forced against this die and the ink is lifted out of the etched areas creating raised images on the paper.

  • Estimate

    The form used by the printer to calculate the project for the print buyer. This form contains the basic parameters of the project including size, quantity, colors, bleeds, photos etc.

  • Estimator

    One who computes or approximates the cost of work to be done on which quotation may be based.

  • Exposure

    That stage of the photographic process where the image is produced on the light sensitive coating.

  • Fan Fold

    Paper folding that emulates an accordion or fan, the folds being alternating and parallel.

  • Finish

    The surface quality of paper.

  • Finish (Paper)

    Dull - (low gloss) also matte or matte gloss.

  • Foils

    Papers that have a surface resembling metal.

  • Fold Marks

    Markings at top edges that show where folds should occur.

  • Folder

    Machine used to fold signatures down into sections.

  • Folio or Page Number

    Number of page at top or bottom either centered, flushed left or flushed right often with running headline.

  • Font

    The characters which make up a complete typeface and size.

  • Form Rollers

    The rollers that come into direct contact with the plate of a printing press.

  • Forwarding

    In Binding, the process between folding sheets and casing in, such as rounding and backing, putting on headbands, reinforcing backs, etc.

  • French Fold(er)

    Folder with printing on one side so that when folded once in each direction, the printing on outside of the folds.

  • Furnish

    The slurry mixture of fibers, water, chemicals and pigments, that is delivered to the Fourdrinier machine in the paper making process.

  • Gather

    To assemble or collect sections into single copies of complete books for binding.

  • Gathering

    Assembling sheets of paper and signatures into their proper sequence; collating.

  • Ghosting

    Marring a print by the placement of an image of work printed on the reverse side which has interfered with its drying so that differences in the trapping frame colors or glass variations are apparent.

  • Ghosting

    Image which appears as a lighter area on a subsequent print due to local blanket depressions from previous image areas on a letterpress rotary machine as well as on an offset press.

  • Gloss Ink

    Quick drying oil based inks with low penetration qualities, used on coated stock.

  • Goldenrod

    An orange colored paper with gridlines, used to assemble materials for exposure for platemaking.

  • Grain

    Direction of fibers in a sheet of paper governing paper properties such as increased size changes with relative humidity, across the grain, and better folding properties along the grain.

  • Grained Paper

    A paper embossed to resemble various textures, such as leather, alligator, wood, etc.

  • Gripper

    A series of metal fingers that hold each sheet of paper as it passes through the various stages of the printing process.

  • Gripper Edge

    The grippers of the printing press move the paper through the press by holding onto the leading edge of the sheet; this edge is the gripper edge.

  • Gumming

    The application of gum arabic to the non printing areas of a plate.

  • Gutter

    Space between pages in the printing frame of a book, or inside margin towards the back or binding edge. The blank space or margin between the type page and the binding of a book.

  • Hairline register

    Printing registration that lies within the range of plus or minus one half row of dots. It is the thinnest of the standard printers' rules.

  • Halftone

    Tone graduated image composed of varying sized dots or lines, with equidistant centers.

  • Highlights

    The lightest tones of a photo, printed halftone or illustration. In the finished halftone, these highlights are represented by the finest dots.

  • House Sheet

    This is a term that refers to a paper that a printer keeps on hand in his shop.

  • IBC

    Inside back cover.

  • IFC

    Inside front cover.

  • Image Area

    That portion of the printing plate that carries the ink and prints on paper.

  • Image Setter

    High resolution, large format device for producing film from electronically generated page layouts.

  • Impression

    Product resulting from one cycle of printing machine. The pressure of the image carrier, whether it be the type, plate or blanket, when it contacts the paper.

  • Indicia

    Markings pre-printed on mailing envelopes to replace the stamp.

  • Industrial Papers

    A term used to denote papers such as janitorial, sanitary or heavy packing papers.

  • Inserts

    Extra printed pages inserted loosely into printed pieces.

  • Italic

    Text that is used to denote emphasis by slanting the type body forward.

  • Job Number

    A number assigned to a printing project used for record keeping and job tracking. Also used to retrieve old jobs for reprints or reworking by customer.

  • Jog

    To vibrate a stack of finished pages so that they are tightly aligned for final trimming.

  • Jogger

    Vibrating, sloping platform that evens up the edges of stacks of paper.

  • Keyline

    Lines that are drawn on artwork that indicate the exact placement, shape and size of elements including halftones, illustrations etc.

  • Layout

    A rendition that shows the placement of all the elements, roughs, thumbnails etc., of the final printed piece before it goes to print.

  • Leading

    Space between lines of type; the distance in points between one baseline and the next.

  • Length

    The optimum length of a filament of ink.

  • Letterspacing

    The addition of space between typeset letters.

  • Linen

    A paper that emulates the look and texture of linen cloth.

  • Lithocoated Paper

    A paper that is coated with a special water-resistant material which is able to withstand the lithographic process.

  • Lithography

    The process of printing that utilizes flat inked surfaces to create the printed images.

  • M weight

    The actual weight of 1000 sheets of any given size of paper.

  • Machine Direction

    An alternate term for grain direction.

  • Machine Finish

    A paper finish that results from the interaction of the paper with the Fourdrinier process as opposed to post machine embossing. Reference, Fourdrinier

  • Make Rready

    Process of adjusting final plate on the press to fine tune or modify plate surface.

  • Margin

    Imprinted space around edge of page.

  • Mark-up

    To write up instructions, as on a dummy.

  • Match Print

    Photographic proof made from all color flats and form composite proof showing color quality as well as accuracy, layout, and imposition before plates are made.

  • Matte Finish

    A coated paper finish that goes through minimal calendaring. Reference, calendaring.

  • Measure

    The width of type as measured in picas. Reference, picas.

  • Midtone Dot

    Commonly taken as the area between highlight and shadow area of a subject's face in halftone image.

  • Negative

    Film that contains the same images as the original print, except that all colors and shades are reversed. Reference, positive.

  • OFC

    Outside front cover.

  • Offset

    The most commonly used printing method, whereby the printed material does not receive the ink directly from the printing plate but from an intermediary cylinder called a blanket which receives the ink from the plate and transfers it to the paper.

  • Offset Paper

    A term for uncoated book paper.

  • Opaque

    A quality of paper that allows relatively little light to pass through.

  • Opaque Ink

    Ink that completely covers any ink under itself.

  • Over Run

    Surplus of copies printed.

  • Overlay

    A transparent sheet placed over artwork, in register with the work it covers; this is used to call out other color components of the work, instructions or corrections.

  • Overlay Proof

    A process of proof making whereby the color separations are individually exposed to light sensitive film. This film is then set in registration with a piece of white paper in the background.

  • Overprinting

    Any printing that is done on an area that has already been printed.

  • Page

    One side of a leaf.

  • Paste Ink

    An ink having a high level of viscosity.

  • Paste-up

    Preparation of positive materials into a layout for photographing to film negatives.

  • Perf Marks

    Markings usually dotted lines at edges showing where perforations should occur.

  • Perforating

    Punching small holes or slits in a sheet of paper or cardboard to facilitate tearing along a desired line.

  • Press-Proof

    Actual press sheet to show image, tone values and colors as well as imposition of frame or press-plate.

  • Primary Colors

    In printing the four primary colors are cyan (blue), magenta (red), yellow and black.

  • Printability

    The quality of papers to show reproduced printed images.

  • Proof

    Impression from composed type or blocks, taken for checking and correction, from a lithographic plate to check accuracy of layout, type matter, tone and color reproduction.

  • Ream

    500 sheets of paper.

  • Register

    The arrangement of two or more images in exact alignment with each other.

  • Register Marks

    Any crossmarks or other symbols used on layout to assure proper registration.

  • Right Angle Fold

    A term that denotes folds that are 90 degrees to each other.

  • Saddle Stitching

    Stitching where the wire staples pass through the spine from the outside and are clinched in the center. Only used with folded sections, either single sections or two or more sections inset to form a single section.

  • Score

    Impressions or cuts in flat material to facilitate bending or tearing.

  • Side Stitching

    Stitching where the wire staples pass through the pile of sections or leaves gathered upon each other and are clinched on the underside.

  • Signature (Section)

    Printed sheet (or its flat) that consists of a number of pages of a book, placed so that they will fold and bind together as a section of a book. The printed sheet after folding.

  • Spiral Bind

    A binding whereby a wire or plastic is spiraled through holes punched along the binding side.

  • Stability

    The quality of paper to maintain its original size when it undergoes pressure and moisture changes.

  • Stet

    A proofreader's symbol that is usually written in the copy margin, that indicates that the copy, which was marked for correction, should be left as it was.

  • Stock

    A term for unprinted paper or other material to be printed.

  • Tensile Strength

    A paper's ability to withstand pressure.

  • Text

    A high quality printing paper.

  • Transparent

    Inks that do not block out the colored inks that they print over, but instead blend with them to create intermediate colors.

  • Trim Marks

    Marks placed on the sheet to indicate where to cut the page.

  • Two-sidedness

    The difference in feel and appearance of either side of a sheet of paper due to the papermaking process having a felt and wire side.

  • Up

    A term used to describe how many similar sheets can be produced on a larger sheet; two up, four up, etc.

  • Varnish

    A clear shiny ink used to add gloss to printed pieces. The primary component of the ink vehicle. Reference, vehicle.

  • Vellum

    A finish of paper that is rough, bulky and has a degree of tooth.

  • Velour Paper

    A term given to papers that are coated with an adhesive and then flock dusted.

  • Watermark

    A translucent logo that is embossed during the papermaking process while the paper slurry is on the dandy roll. Reference, dandy roll

  • Wove

    A smooth paper made on finely textured wire that gives the paper a gentle patterned finish.

  • Wrinkles

    The unevenly dried surface of printed inks.

Mail Solutions
4610 S. 133rd Street • Suite 104 • Omaha, NE 68137
Phone: 402-334-0880 • Toll-Free: 877-559-4310 • Fax: 402-334-0506
E-mail: mail@yourmailsolutions.com